Swatch Internet Time & Date System

Swatch Internet Time

Swatch Internet Time, also known as .beat time, is a decimal time concept where a day is divided into 1000 units called "beats." Each beat lasts for 1 minute and 26.4 seconds (86.4 seconds). This system eliminates the need for hours and minutes in the traditional sense, using only beats to measure time from 000.000 at midnight UTC to 999.999 at the end of the day.

Swatch Date System

The Swatch Date System complements the Swatch Internet Time by providing a unique way to track dates:

This system does not follow the traditional Gregorian calendar or account for leap years, seasons, or cultural holidays. Instead, it offers a continuous, decimal-based approach to both time and date, where each unit (beat, day, month, year) is a straightforward multiple of the one before it, simplifying calculations and providing a uniform measure of time across the globe.

Here's how you might read a Swatch date-time:

This unique dating system, combined with Swatch Internet Time, provides an alternative way to conceptualize time, focusing on decimal precision and global synchronization, rather than traditional timekeeping methods.

Swatch Boards